One Minute Briefs: June 1, 2020

Here is the first One Minute Briefs entry from the @BraveCopy account.

The brief was for banana bread. This one came pretty quick. I once read (from another copywriter) that banana bread is a great thing made from old bananas and expired sour cream. Mix two worthless things togther and something awesome arises.

Basically he was saying that crappy ideas lead to good ones. One crappy idea may inspire an improvement, yielding a better idea. Then THAT idea gets improved upon, and a GREAT idea results. This description of the creative process is accurate. Sometimes, a great idea comes without that middle step. And it goes to show that any idea, no matter how crappy, has merit. The worst is NO idea.

So, for today, I remembered that little nugget. At first I wanted to photograph an over-ripe banana (happened to have one in my kitchen) placed next to a container of sour cream or yogurt. Wasn’t working out real well, so I drew it.

On the left you have a sour cream container, with a date of May 17, saying to the banana, “You’re a bit spotty…” On the right, the banana says, “You’re past your date.” Below the fracas, there’s a trio of eggs saying, “Why don’t we cooperate?”

One Minute Briefs: May 29, 2020

Today’s One Minute Briefs was to come up with designs and/or a masthead for an online wine magazine published by Sir John Hegarty's French vineyard, Hegarty Chamans, called Club Chamans.

Since I’m not a designer by trade, I came up with three (OK - four if you want to get technical) concepts for the tag. The current masthead tag is “Words from the vineyard including the meaning of life.” While that’s workable (there certainly could be worse ones), I didn’t think it captured the essence of the vineyard’s brand. The vineyard is somewhat isolated in the Languedoc region and they do things their own way. Meaning they don’t follow the crowd.

Which really jives with what Brave Copy is about.

I sensed that the vineyard wants to spread the love and appreciation of wine, eschewing all snobbery and uppityness that can be associated with it. They want to express love for wine and how their individualistic approach yields vintages that bring true enjoyment of wine and of life. I wrote some tags and put them in a font sampler.

Here’s what I came up with:

Never follow

Dirt from the vineyard while harvesting life (this has a similar concept, put into two sentences: Dirt from the vineyard. Harvesting life.)

A garden of earthly delights (this plays on the definition of “chaman,” which is a garden)

Since there’s a prize involved here, entries will be shortlisted and then a single winner will be chosen from that group.

These entries came from my personal Twitter rather than the one for Brave Copy. Later entries will come from @BraveCopy.