One Minute Briefs
One Minute Briefs are a daily ad exercise. The Head #OMBLES post an ad brief on Twitter every weekday. It can be on anything. A household object. A fruit. A person. Weather. Actual clients, too. And a creative spin on the brief is more than encouraged.
Participants create their ads using an illustration/layout program, PowerPoint, their phone. or just simply by drawing. A handful of winners gets chosen each day. Those winners receive compliments like, “Great work,” “Aces,” “Bloody brilliant,” and many emoji. Sometimes, prizes are up for grabs. And sometimes, the winning work gets produced for a real-world ad. Here are some of my favorites I’ve done, most through my personal Twitter. More recent ones have been through @BraveCopy.
Brief: Advertise Tents; March 28, 2023 (winner)
Brief: Advertise Fish & Chips; January 15, 2023 (winner)
Brief: Banana Bread; June 1, 2020 (winner)
Brief: Advertise International Carrot Day; April 4, 2023 (winner)
Brief: Advertise Your Favorite Theme Park; January 26, 2023 (winner)
Brief: Advertise Fireplaces; January 20, 2023 (winner)
Brief: National Prosecco Day; August 13, 2018
Brief: Advertise an Irish Brand; March 17, 2023 (winner)
Brief: Record players/Phonographs
Brief: Sparkling Water; November 24, 2017
Brief: Robes; July 29, 2018 (winner)
Brief: NHS Junior Doctor’s Contract; December 5, 2016
Brief: Ping Pong; October 5, 2020 (winner)
Brief: Advertise Anything Using Emoji; May 11, 2020 (winner)
Brief: Skateboards; January 31, 2018 (winner)
Brief: Classic cars; June 4, 2020
Brief: Antiques; February 13, 2020
Brief: World Book Day; March 3, 2016 (winner - my first!)
Brief: Umbrellas
Brief: Freezing Rain; March 2, 2018 (winner)
“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”
— Howard Aiken